In a crowded food review space, diners often struggle to find authentic, culturally diverse recommendations. Our team developed a brand strategy and marketing plan for a food community platform designed to connect people with genuine cuisine reviews across New York City.

 

Leveraging data-driven insights, we conducted audience segmentation, built detailed user personas, and crafted a content-driven social media strategy to foster engagement. My contributions focused on analyzing consumer behavior trends, refining brand positioning, and developing a digital engagement plan tailored to a diverse food-loving audience.

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The project demonstrated the power of blending creativity with strategic marketing, highlighting how community-driven platforms can enhance discovery and trust in the dining space.